Easy RESP
Tiko Digital, in conjunction with one of Canada’s largest Registered Education Savings Plan (RESP) providers, Heritage Educational Funds, produced a content managed website and a pay per click marketing campaign aimed at bringing together individuals who are saving for their children’s education and Heritage’s sales agents.
This multi-faceted project required cooperation and coordination with Heritage’s senior management, legal team and other stakeholders. As a regulated industry, ensuring compliance with federal regulations was equally as critical as creating a friendly and welcoming web presence for potential buyers of RESPs.
One of the most unique challenges with this site was the development of an RESP calculator. It required the development of an extremely complex financial model programmed into an attractive, user-friendly calculator. Tiko Digital’s guidance, along with financial experts, specialized programmers and experts in financial modeling resulted in the design of a functioning, esthetically pleasing calculator.
Technologies Used
- jQuery
- Joomla Content Management System
- Financial Modeling using Excel (Using Excel)
- Google Adwords
- Google Analytics
- Heatmapping
